I decided to break this down into several parts for ease of staying very specific about each process.
Let’s get right to it. Decide what keywords/keyword phrases you want to target. By getting this right you also attract free targeted traffic. You want to really take your time with this and be realistic in your decisions. When starting out I suggest you target several 3 word phrases, they are much easier to start with. You want to target phrases that are very specific to your site or a part of your site. I am going to assume most of you have learned to start your online business in a much defined niche market. So let’s look at an example.
Let’s assume your site is a specialty gift store, specializing in only dog supplies. You would want to have each page targeting a specific accessory. I’ll explain why. You want an entire page dedicated specifically for a much targeted accessory so you can build that page to specifically target your keyword phrases. Let’s use “dog tags” as our defined target product.
To quickly summarize, we have broken our targeted keyword/keyword phrase down from: Pets—> Pets Supplies—>Specialty Pet Supplies—> Dog Supplies to finally a specific pet product, being “dog tags”. Just starting out you haven’t a snowballs hope in he%$ of ranking well for “pet supplies”, or “pet accessories”, or even “dog supplies”. Your focus has to be on driving targeted traffic to your site by way of a very narrow targeted product from your site. Once free targeted traffic arrives at your site they will soon see everything you have to offer, but you have to get them there first!
Now let’s break it down one step further. Let’s say the specialty “dog tags” you are marketing come engraved with the dogs name. You have now defined a much targeted phrase and path for much targeted traffic. Your first defined keyword phrase could be “engraved dog tags” or “engraved name tags” or “dog tags engraved”, all of which have a decent search volume through Google. You can find Googles Keyword Tool here, to research your own phrases.
Alright, you have targeted some much defined keyword phrases; you have researched them through Googles Keyword Tool, now what? Now you have to get those phrases into your web page selling specialty dog tags. Target the phrase that has the largest volume of traffic first, the next highest volume second, and so on. That free targeted traffic will soon follow.
Now let’s talk density. What is density? Density is the how populated your web page is with certain words and phrases. You want your phrases to have good density. In our example “engraved dog tags” has the largest volume, you want that phrase in your page title, in the first paragraph, a couple of time through the body of your page, and lastly, in the last sentence of your page if possible. Don’t over do it! I can’t stress this enough. I’ve seen some web pages that have their targeted keyword phrase in every second sentence.
I suggest you spend some time now defining a special aspect of your site, develop some keyword phrases, research them, and rewrite you web page to do some targeting. Please leave any and all comments pertaining to your progress on your generation of free targeted traffic. Also feel free to ask any questions and I will answer as soon as I can.
That’s it for Step One. I will post Step Two as time allows.
