Give Google What It Wants

Do you know what Google loves? Google loves high quality content. It’s the truth.

When Google sends out it’s search spider (called GOOGLEBOT by the way) it is on the look out for top quality sites with a lot of content and a lot of words on the pages as well.

Put yourself in the shoes of GOOGLEBOT:

What would you prefer?

1. A site with 110 pages with 370 words on each page

2. A site with 15 pages and 48 words on each page

Google will love the first site as it EVALUATES this site as having more to offer the reader. Rock solid content. It can’t be simple than that.

Be honest, how many pages does your site have?

Another thing, are they linked from your homepage as well? Google loves natural linking. You’ve got to make hyperlinks as easy to find as you can.

So the final words?

Increase your content + your text + your links!

 

Free Targeted Website Traffic-Part One

I decided to break this down into several parts for ease of staying very specific about each process.

Let’s get right to it. Decide what keywords/keyword phrases you want to target. By getting this right you also attract free targeted traffic. You want to really take your time with this and be realistic in your decisions. When starting out I suggest you target several 3 word phrases, they are much easier to start with. You want to target phrases that are very specific to your site or a part of your site. I am going to assume most of you have learned to start your online business in a much defined niche market. So let’s look at an example.

Let’s assume your site is a specialty gift store, specializing in only dog supplies. You would want to have each page targeting a specific accessory. I’ll explain why. You want an entire page dedicated specifically for a much targeted accessory so you can build that page to specifically target your keyword phrases. Let’s use “dog tags” as our defined target product.

To quickly summarize, we have broken our targeted keyword/keyword phrase down from: Pets—> Pets Supplies—>Specialty Pet Supplies—> Dog Supplies to finally a specific pet product, being “dog tags”. Just starting out you haven’t a snowballs hope in he%$ of ranking well for “pet supplies”, or “pet accessories”, or even “dog supplies”. Your focus has to be on driving targeted traffic to your site by way of a very narrow targeted product from your site. Once free targeted traffic arrives at your site they will soon see everything you have to offer, but you have to get them there first!

Now let’s break it down one step further. Let’s say the specialty “dog tags” you are marketing come engraved with the dogs name. You have now defined a much targeted phrase and path for much targeted traffic. Your first defined keyword phrase could be “engraved dog tags” or “engraved name tags” or “dog tags engraved”, all of which have a decent search volume through Google. You can find Googles Keyword Tool here, to research your own phrases.

Alright, you have targeted some much defined keyword phrases; you have researched them through Googles Keyword Tool, now what? Now you have to get those phrases into your web page selling specialty dog tags. Target the phrase that has the largest volume of traffic first, the next highest volume second, and so on. That free targeted traffic will soon follow.

Now let’s talk density. What is density? Density is the how populated your web page is with certain words and phrases. You want your phrases to have good density. In our example “engraved dog tags” has the largest volume, you want that phrase in your page title, in the first paragraph, a couple of time through the body of your page, and lastly, in the last sentence of your page if possible. Don’t over do it! I can’t stress this enough. I’ve seen some web pages that have their targeted keyword phrase in every second sentence.

I suggest you spend some time now defining a special aspect of your site, develop some keyword phrases, research them, and rewrite you web page to do some targeting. Please leave any and all comments pertaining to your progress on your generation of free targeted traffic. Also feel free to ask any questions and I will answer as soon as I can.
That’s it for Step One. I will post Step Two as time allows.

 

Sorry For The Delay

My apologies for taking longer than I thought to get my step by step instructions posted for Google Page1 In 17 Days! but it has been a little hectic lately. I’m not complaining though! I’m about half way through, and want to make sure it’s something anyone can follow with ease.

Keep checking back, I hope to be finished soon.

 

11 Ways to Free Repeat Web Traffic

Free repeat website traffic has to be the second most important priority for any E-Commerce site. Number one being the initial generation of traffic. Take the time to get your site consumer friendly. Spend time visiting sites you frequent and write down all the items that attract you about that site and duplicate them. You don’t have to re-invent the wheel to have a successful site.

1. Offer as much additional value on your website as possible without shooting yourself in the foot. For affiliates and partners you can place links to their sites and ask them to reciprocate the favor. Another great way to benefit both of you is to advertise their products and ask them to do the same. This provides free traffic and advertising for both of you. Obviously you don’t want to advertise any product or service that you are in competition with.

2. You can allow customers to ‘opt in’ and provide them with a 10% discount on their first order, and allow them to be the first to see any new promotions you are offering. This also allows you to stay in constant contact with your customers and potential customers. Coupons are another very effective way of keeping your ‘opt in’ list returning to your site.

3. Create a schedule to update the pages on your website on a regular basis. In time, stagnant websites are dropped by some of the search engines. I would suggest you put a date counter on the page to show when it was last updated. This also tells all your visitors very quickly how attentive and diligent you are in bringing them the latest information.

4. Make it simple for a visitor to become a customer by adding a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’. Most internet users are repeatedly referencing their favorite’s folder, I know I do.

5. Like item 4, make it simple for your visitors to attract potential customers for you by adding a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, that with the click of a button a visitor in recommending your site to.

6. Create an ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site. This is a great opportunity to reveal to your potential customers who and what your principles and morals are all about.

7. Brand your website. This will create a presence and feel for your customers and visitors that they are at your site. Use consistent colors, page design, logos and slogans on every page and always provide a ‘Contact Us’ link and ‘Home’ link on each page. Spend some time to create a “favicon” to forever identify and brand your site. I know from my own surfing experiences that there have been sites I was visiting with no way to return to their home page without clicking the back button. Very annoying. You need your sites pages to flow.

8. Create a FAQ page which addresses most of the doubts, questions, and clarifications about your product or your company that are likely to be asked. Sit down and picture yourself arriving at your site for the very first time. Get a pen and paper and write down what you would like to know as a potential purchaser from this site. This will help to resolve most of the customers doubts in their first visit to your site.

9. Never spam a client, who has opted for newsletters, with unsolicited emails! Also if they decide they want to ‘opt out’ of the mailings, always be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

10. Make sure each page on your website has the appropriate title and keywords so that your customer can find their way back to your site if they lose the bookmark. Remember your page title appears in the web browser. Anyone like me who has multiple tabs and pages open at the same time, the title allows for a quick return.

11. I saved this for last because it is my largest pet peeve, Grammar! When I view a website with numerous spelling and obvious grammatical errors, I leave immediately. I’m sure that I am in the majority of people who see a website with these errors; our immediate reaction is, if someone cares that little about their sites presentation, they certainly won’t care about me as a customer. Use any spell check application you wish, but use one for everything you write.

That’s my 11 ways to free repeat website traffic. Copy and post this beside your computer for the next time you update your web pages. They are the basics of great websites and will certainly pave a path to free repeat website traffic.

Learn more from my Free Download Here

When you’re ready to turn your website into a real business and want to generate more traffic than you can imagine, do what I did, and educate yourself with all the tricks and methods…GET THAT HERE